Bestseller India: Achieving Marketplace Efficiency with Tensight.ai

Overview

Bestseller India, home to leading fashion brands Vero Moda, Jack & Jones, and ONLY, sells across six major e-commerce marketplaces: Ajio, Amazon, Nykaa, Flipkart, Myntra, and Tata CLiQ,  using Uniware to manage listings. With listing exposure falling below 70% on key platforms, the brand was losing visibility and revenue. By integrating the Tensight Live Listing Module, we closed the exposure gap, improving listing parity and boosting sales.

The Challenges

• Inconsistent product listings across major platforms such as Ajio, Amazon, Nykaa, Flipkart, Myntra, and Tata CLiQ

• Listing exposure below 70%, resulting in missed customer opportunities

• Lack of real-time visibility on which products were not live

• Delayed corrective actions due to a lack of actionable insights

• Revenue loss stemming from low discoverability on marketplaces

Our Strategy

• Leveraged Tensight’s Live Listing Module to monitor listing exposure in real-time

• Tensight bridged the gap in the data flowing between SAP and Unicommerce and from Unicommerce to the Marketplaces by integrating directly with each of these systems.

• The integrations helped pinpoint where the data leakage was happening

• Enabled automated comparison between product data and live listings across each channel

• Delivered real-time insights on inactive listings to help teams take prompt action

• Prioritized achieving 90% + catalog consistency across all key platforms

The Impact

• Avg 22% rise in listing visibility across all marketplaces in 2 months

• Gained data-driven control over marketplace visibility

• Marketplace listing uniformity led to higher customer reach, increased sales, and improved profitability