
Why does eCommerce Marketing require specialization?
eCommerce Marketing is not about branding and performance anymore. It’s about omnichannel marketing across platforms targeting your audience with pinpoint accuracy - improving marketing efficiency and driving up awareness, engagement, trials, and loyalty with your customers. But it needs an understanding across other domains as well
- What are the stock positions of your products across marketplaces?
- What is the availability of your products - closest to the customer?
- What offers are your competitors offering currently?
- What are the ratings and reviews of your products?
- How does your product rank organically?
- How does your customer’s behaviour differ from marketplace to marketplace?
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Align on Strategic Objectives
Brands have different objectives across their product ranges and quarters. We create a strategic roadmap that provides clarity on a multi-channel approach taking into account factors like a new product launch, sustainable marketing efforts, seasonality, and special eCommerce events across marketplaces.
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Audience and Messaging
We work with brands in sharpening the definition of the target audience that they want to bring into the brand fold. Not all audiences are equal, and so our approach - combining budgets and variations on creatives and messaging - is also weighted
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Measurement and Reporting
We connect the dots across your data. Combining the relations between regional availability of inventory, product ratings, competitor offers, we report on how our execution is performing vis-a-vis the targets - and what course corrections we are making listening to the data
Discover how Tenovia can help scale up your marketing results
The best eCommerce marketing agency out there. That’s saying a lot. But we 100% believe so. Nobody combines data around eCommerce marketing like we do. Our approach massively reduces waste of marketing budgets. With our eCommerce Analytics platform, Tensight, - we provide real time analysis of what’s happening across all marketing channels - giving you a clear picture of which channels are performing at a category, sub-category and SKU level.
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Amazon
We can take over your business’s marketing on Amazon—from engaging in paid campaigns to boosting ranks organically.
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Flipkart
Get the best of both the worlds—paid and organic advertising on Flipkart—and find the sweet spot between the right product and the marketing mix.
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BigBasket
Go hyper-local to drive engaging conversions and create a buzz with the right marketing strategy—one that’s perfectly aligned with your brand’s core needs.
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Myntra
Engage in personalized digital marketing campaigns on Myntra and boost brand visibility (and loyalty)
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Snapdeal
Position your brand competitively and achieve business goals through our integrated marketing approach
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Udaan
Make the most of this B2B platform and engage manufacturers, traders, retailers, and wholesalers by using tailor-made marketing campaigns and relatable content marketing
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Swiggy/Blinkit
Cater to an ever-growing target audience and acquire new customers via slice-of-life marketing strategies and hyper-local marketing measures.
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Google
Effectively measure the results (and ROI) of your campaigns through our comprehensive performance marketing tactics
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Social Media
Harness the true power of social media through audience measurement and forecasting, ad creation, re-engagement measures, and data-driven reporting.
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Youtube/OTT
Leverage the power and profitability of video with our holistic OTT marketing services.