Breaking the Cycle: How Nua Woman’s Sales Surged by 120% in JUST 3 Months

Overview

Nua Woman is a progressive wellness brand offering an online subscription-based platform for organic female hygiene products. Renowned for their sustainable and comfortable solutions, such as sanitary pads and period panties, Nua empowers women with innovative and customized personal care options.

Objectives for Scaling Nua Woman on Zepto 

• Increase Share of Voice (SOV) and Top of Search (TOS) visibility

• Acquire a fresh audience to expand reach and engagement

• Drive high-impact awareness through strategic ad placements

• Optimize campaign performance using data-driven insights

• To increase the Paid Share of Voice for generic category keywords 

Our Approach

• Designed and launched a revamped campaign strategy for Zepto 

• Used Tensight to evaluate the existing share of voice for multiple keywords for Nua Woman and other competitors

• Using data-driven insights, ran impactful awareness ads such as Product Category Awareness Video Ads, Banner Ads, and “Trending Near You” campaigns (a highly impactful ad type on Quick Commerce channels) 

• Analyzed campaign data to identify high-performing products and keywords 

• Reallocated budgets to cities showing strong performance to maximize ROI

• Invested in top-performing generic keywords to enhance visibility and competitiveness

• Through Tensight’s automation, monitored availability, share of voice, and ad placement ranking on Zepto for Nua Woman’s products

The Impact

• 120% growth in Total sales (3 months)

• 110% growth in Paid sales (3 months) 

• 20% improved ROAS despite a significantly larger increase in budgets 

• 8% improved Conversion rates on Zepto 

Conclusion

Using real-time integrated Tensight analytics and Tenovia’s structured approach to the Quick Commerce channel, we were able to help scale up Nua Woman’s campaigns and outcomes on Zepto. The journey is just beginning.