Overview

Reginald Men, a men’s skincare brand focused on premium grooming essentials, partnered with Tenovia to accelerate its eCommerce growth on Amazon and Flipkart. The brand sought a structured, data-driven approach to improve visibility, optimize ad spends, and scale sales sustainably.

Challenges

• Heavy reliance on auto campaigns leading to inefficient ad spend
• Limited visibility on high-potential search terms
• No keyword-level performance insights
• Minimal competitor targeting and bid optimization
• Need for a scalable, consistent growth model

Our Strategy

• Keyword Segmentation: Focused on HV (high volume) and MV (mid volume) keywords with strongest conversion potential
• Competitor Targeting: Captured audiences from key competitor brands
• Campaign Restructuring: Shifted to Manual Sponsored Campaigns with bid optimization and Branded/Product Display campaigns
• Performance Audits: Weekly analysis to refine bids, budgets, and replicate success across Amazon and Flipkart

The Impact

• 45% rise in Amazon sales 
• 35% rise in Flipkart sales
• Improved ROAS and campaign efficiency
• Increased visibility in men’s skincare and sunscreen categories