Selected Homme Achieved a 5-Week Shopify Migration Without Disrupting Business Operations
Overview
Selected Homme is a premium menswear brand under the Bestseller Group, known for its sophisticated fashion and curated collections for modern men. With an increasing need for agile digital capabilities and a reliable eCommerce infrastructure, the brand decided to upgrade its tech stack by migrating to Shopify.
Challenges
- The brand’s existing eCommerce site was built on ANS Commerce (Kartify), a heavily customized platform
- Minimal default setups meant every feature required extensive custom development
- The platform was being phased out, leaving no room for future scalability or support
- The existing setup needed to be replicated with minimal disruption to ongoing operations
Our Strategy
- Audited the existing setup on Kartify to ensure all critical components were mapped accurately
- Replicated the entire website with 95% structural and functional accuracy on Shopify
- Ensured zero operational disruption by maintaining familiar workflows and UI for teams
- Integrated all essential 3rd party tools (payments, logistics, ERP, analytics) for business continuity
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Prioritized speed of execution without compromising on quality or stability
Impact
- Full migration completed in just 5 weeks, against the industry average of 3.5 to 4 months
- Achieved a seamless transfer of all customer and order history using APIs despite platform limitations
- Successfully launched the new Shopify site without any support from the previous provider
- Post-migration, the website speed and performance significantly improved, enhancing user experience and conversions
- Ensured business-as-usual from Day 1 post-migration, with all critical functions up and running
