Overview 

Jack & Jones, a leading international fashion brand known for its trend-driven menswear, partnered with Tenovia to migrate from Kartify to Shopify, with the dual goal of improving conversion rates and ensuring zero disruption to sales.

The Challenges

• Urgent need to migrate within weeks due to Kartify’s shutdown
• Poor Core Web Vitals (CWV) affecting page load speed and user experience
• High bounce rates and drop-offs on key funnel pages
• Need to upgrade the tech stack while simultaneously improving conversions
  
  

Our Strategy

• Migrated to a fast, optimized Shopify store built for performance
• Integrated Shopify’s backend with the brand’s marketing analytics stack for seamless tracking
• Implemented modern image formats and lazy loading to enhance site speed
• Restructured PLPs and PDPs with optimized load sequencing and intuitive navigation
• Conducted UI/UX revamp based on competitor benchmarking
• Cleaned up code and removed redundant scripts to streamline performance
• Introduced structured URLs for improved SEO and tracking accuracy

The Impact

• 21% boost in conversion rate post-migration (Q2 2025 vs. Q3 2025)
• 5-week migration completed with zero downtime or sales loss