Bestseller Group Uses Tensight.AI to Simplify Refund Tracking
Overview
Bestseller Group, home to leading fashion brands like Jack & Jones, ONLY, Vero Moda, and Selected, partnered with Tenovia for Tensight.AI solutions to enhance visibility across its omni-channel operations. While the group’s Middleware and Cashfree integrations managed refund processing, the team needed a unified view to track refund statuses and customer redemptions for complete visibility into its COD (Cash on Delivery) refund journey.
Challenges
- Limited visibility into COD refund triggered via SAP
- Inability to track the stages of refunds, from initiation to processing and redemption by customers.
- Integration complexity due to Denmark-based servers and data routing limitations
Our Strategy
- Built a custom Tensight dashboard to track refund journeys end-to-end
- Integrated data flows from Middleware + Cashfree → Shopify → Tensight for unified visibility
- Ensured seamless integration despite cross-server dependencies and future scalability concerns
The Impact
- Enabled real-time refund tracking across multiple systems
- Improved transparency and efficiency in the refund management process
- Established a scalable data integration framework for future use cases across all four brands
