Overview

Chukde Spices, trusted by households and chefs across India, is known for its high-quality spices, authentic flavors, and commitment to consistency. To boost sales and improve inventory accuracy on quick commerce platforms, the FMCG brand partnered with Tenovia to leverage Tensight.AI driven performance marketing.

The Challenges

• Suboptimal Sales & ROAS results across the business
• Widespread availability issues at Warehouse and Dark Store level

Our Strategy

• Tracked Out of Stock instances at an SKU level in real time across Quick Commerce channels 
• Highlighted to the Category team multiple instances of Out-of-Stock happening in multiple cities, leading to Loss of Sales
• Rationalized ad spends based on market penetration and identified white spaces for growth.
• Ensured timely fulfillment of purchase orders by tracking fulfillment percentage and turnaround time (TAT)

The Impact

• 46% reduction in out-of-stock at dark stores, nearly doubling availability
• 73% sales growth on Zepto, establishing the brand as a fast grower
• 50%+ increase in ROAS with sharper city-level marketing
• Real-time integrations cut ad spend wastage