Overview

Sattviko, a fast-growing FMCG brand in the healthy snacking category, was struggling with inconsistent product visibility on leading quick-commerce platforms,  impacting sales, consumer discovery, and marketing efficiency. To identify the root cause and regain control, Sattviko partnered with Tenovia and leveraged Tensight.AI’s real-time operational intelligence.

The Challenges

• Intermittent product visibility of the flagship product 
• Missing SKU  with no visibility into the cause
• Contradictory mapping confirmations from platform SPOCs despite persistent visibility gaps
• Zero clarity at the pincode level to determine if products were live or inactive
• Manual effort & delays due to repeated back-and-forth with platform teams

Our Strategy

• Activated Tensight’s Pincode-Level Mapping Dashboard to diagnose gaps in listing and visibility
• Identified 90% unmapped pincodes, revealing the actual cause of product disappearance
• Flagged a completely delisted SKU using Tensight’s SKU live/delisted tracking
• Set up continuous visibility monitoring to track live, missing, or inactive SKUs
• Enabled targeted performance marketing by pinpointing live pincodes for optimized spend and supply planning

The Impact

• 60% increase in gross revenue within a month 
• 100% clarity on SKU visibility across platforms and pincodes
• Faster resolution cycles with data-backed evidence shared directly with platform ops team
• Smarter marketing decisions, reducing wasted budget in regions where SKUs weren’t live
• Stronger operational alignment backed by real-time insights from Tensight.ai