
5 sure-shot ways to increase your conversions
For the digitally evolved marketer, the success of their marketing campaign goes beyond website traffic and social media buzz. As much as these numbers look great on the monthly/quarterly reports,...
5 sure-shot ways to increase your conversions
For the digitally evolved marketer, the success of their marketing campaign goes beyond website traffic and social media buzz. As much as these numbers look great on the monthly/quarterly reports,...

10 KPIs to Measure eCommerce success + Free Resources
Key Performance Indicators are a measurable value to denote how a business is meeting key business objectives. Businesses segregate their KPIs into High-level KPIs and Low-level KPIs based on the...
10 KPIs to Measure eCommerce success + Free Resources
Key Performance Indicators are a measurable value to denote how a business is meeting key business objectives. Businesses segregate their KPIs into High-level KPIs and Low-level KPIs based on the...

5 Reasons you should hire an expert to enhance your user's shopping experience
The millennial shopper is always on the lookout for the best experience irrespective of what they shop for. That is why marketers and brand owners need to enhance the user...
5 Reasons you should hire an expert to enhance your user's shopping experience
The millennial shopper is always on the lookout for the best experience irrespective of what they shop for. That is why marketers and brand owners need to enhance the user...

Why your site needs an eCommerce audit?
If there’s one common goal for all e-commerce sites, its conversions. With the online marketplace dominated by retail giants, it becomes essential for e-commerce sites to stand out among the...
Why your site needs an eCommerce audit?
If there’s one common goal for all e-commerce sites, its conversions. With the online marketplace dominated by retail giants, it becomes essential for e-commerce sites to stand out among the...

Web analytics - your lighthouse in the digital storm
One of the core principles of marketing lies in understanding and connecting with your customer. Analyzing the huge volumes of data that you gather from your business operations every day,...
Web analytics - your lighthouse in the digital storm
One of the core principles of marketing lies in understanding and connecting with your customer. Analyzing the huge volumes of data that you gather from your business operations every day,...

The future of digital driven businesses in India
According to Internet and Mobile Association of India (IAMAI), currently, there are more than 500 million internet users in India. With the recent economic growth and increased digital adoption, it...
The future of digital driven businesses in India
According to Internet and Mobile Association of India (IAMAI), currently, there are more than 500 million internet users in India. With the recent economic growth and increased digital adoption, it...

The 7 unspoken laws of ecommerce success
The landscape of ecommerce in India is growing leaps and bounds with every retailer vying for their unique space in the industry. While online marketplaces are getting their fair share...
The 7 unspoken laws of ecommerce success
The landscape of ecommerce in India is growing leaps and bounds with every retailer vying for their unique space in the industry. While online marketplaces are getting their fair share...

Top 5 eCommerce trends to look forward in 2019
From mobile-first practice to integration of augmented reality on the platforms, eCommerce future trends are promising a new and improved online experience for every customer. Here are some of the...
Top 5 eCommerce trends to look forward in 2019
From mobile-first practice to integration of augmented reality on the platforms, eCommerce future trends are promising a new and improved online experience for every customer. Here are some of the...

E-commerce Frauds: Risks, measures, and online implications
Online fraud is one of the biggest risk faced by eCommerce enterprises with global retail frauds rising to 30% by 2017. eCommerce fraud typically refers to any illegal or false...
E-commerce Frauds: Risks, measures, and online implications
Online fraud is one of the biggest risk faced by eCommerce enterprises with global retail frauds rising to 30% by 2017. eCommerce fraud typically refers to any illegal or false...

Mistakes that could be affecting your Omnichannel retail efforts
Omnichannel is the buzzword in the retail industry space today. But with stringent competition, newer technologies, every retailer is struggling to keep up their game. While some are succeeding, some...
Mistakes that could be affecting your Omnichannel retail efforts
Omnichannel is the buzzword in the retail industry space today. But with stringent competition, newer technologies, every retailer is struggling to keep up their game. While some are succeeding, some...

5 e-Commerce mistakes to avoid while selling online
E-commerce retail is one of the most profitable industry spaces to be in. But because to err is completely human, many retailers end up making mistakes, big or small and...
5 e-Commerce mistakes to avoid while selling online
E-commerce retail is one of the most profitable industry spaces to be in. But because to err is completely human, many retailers end up making mistakes, big or small and...

What To Look For In An E-commerce Consultancy Firm?
Brands globally are ramping up their e-commerce businesses. It's being taken seriously by the top management across sectors. When brands look at establishing an e-commerce roadmap to exploit the potential...
What To Look For In An E-commerce Consultancy Firm?
Brands globally are ramping up their e-commerce businesses. It's being taken seriously by the top management across sectors. When brands look at establishing an e-commerce roadmap to exploit the potential...