
Facebook ad mistakes that are probably pinching your pocket
Facebook Ads are a powerful marketing tool to grow your business. But it also has a great impact on your marketing budget, because chances are, that you are not doing...
Facebook ad mistakes that are probably pinching your pocket
Facebook Ads are a powerful marketing tool to grow your business. But it also has a great impact on your marketing budget, because chances are, that you are not doing...
Social Media Marketing

10 things to consider if you want to elevate your Omnichannel game
With the increased practice of omnichannel marketing, retail businesses are developing innovative ways to customer engagement and conversions. If you are new to the exploding retail landscape, here are a...
10 things to consider if you want to elevate your Omnichannel game
With the increased practice of omnichannel marketing, retail businesses are developing innovative ways to customer engagement and conversions. If you are new to the exploding retail landscape, here are a...

The future of Omnichannel Marketing
With e-commerce landscape on the upswing, the retail industry continues to devise innovative formats to ensure their presence. As an increased number of consumers remain always connected, omnichannel marketing opens...
The future of Omnichannel Marketing
With e-commerce landscape on the upswing, the retail industry continues to devise innovative formats to ensure their presence. As an increased number of consumers remain always connected, omnichannel marketing opens...

3 Things you need to Master to Sell More on Marketplace
Online marketplaces are arguably the best thing that ever happened to the world of retail. And it has grown to be a major trend in the business. But for any...
3 Things you need to Master to Sell More on Marketplace
Online marketplaces are arguably the best thing that ever happened to the world of retail. And it has grown to be a major trend in the business. But for any...

5 ways to be productive on Social Media
Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative,...
5 ways to be productive on Social Media
Social media marketing can be an overwhelming task. It involves multiple tasks like organizing, planning, and writing, designing, communicating, and analyzing data. Social media management blurs the line between creative,...
Social Media Marketing

Social Media ROI Measuring and Managing
Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a...
Social Media ROI Measuring and Managing
Did you know that more than 60% of consumers today rely on social media before making a purchase decision? And about 71% of such consumers will more likely make a...
Social Media Marketing

Opportunities in Omnichannel Retail Marketing
As our lives get deeper into digital integration, customers, especially in the retail segment, are merging their online and ‘in-store’ experiences. Shoppers make themselves well-informed about their prospective store/brand through...
Opportunities in Omnichannel Retail Marketing
As our lives get deeper into digital integration, customers, especially in the retail segment, are merging their online and ‘in-store’ experiences. Shoppers make themselves well-informed about their prospective store/brand through...

5 Metrics every Business owner should understand in Google Analytics
Every business owner needs to also spend some time, attention, and energy in learning and understanding key tools of marketing like Google Analytics. Google Analytics gives you an overview of...
5 Metrics every Business owner should understand in Google Analytics
Every business owner needs to also spend some time, attention, and energy in learning and understanding key tools of marketing like Google Analytics. Google Analytics gives you an overview of...

Evolution of Proximity Marketing
As much as this sounds like a 21st-century jargon, the underlying concept of location-based sales is as old as trade itself. 1990s In the 1990s, when internet seeped into the...
Evolution of Proximity Marketing
As much as this sounds like a 21st-century jargon, the underlying concept of location-based sales is as old as trade itself. 1990s In the 1990s, when internet seeped into the...

Tricks Startup should use to master Digital Marketing
Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need...
Tricks Startup should use to master Digital Marketing
Nothing can be more exciting than starting your own venture and joining the growing population of millennial entrepreneurs. While you need to strategize for growth and expansion, you also need...

Social Commerce: What it is & Why should you include it
Have you often seen the carousel ads on Facebook or an Instagram ad post with a ‘shop now’ button inviting you to start your shopping right away? That is what...
Social Commerce: What it is & Why should you include it
Have you often seen the carousel ads on Facebook or an Instagram ad post with a ‘shop now’ button inviting you to start your shopping right away? That is what...
Social Media Marketing

Importance of Buyer Persona for your Business Growth
As a marketer, it is your first and foremost responsibility to ‘listen’ to your customer. If you want to effectively communicate with your buyer and understand them, you must know...
Importance of Buyer Persona for your Business Growth
As a marketer, it is your first and foremost responsibility to ‘listen’ to your customer. If you want to effectively communicate with your buyer and understand them, you must know...