
UI and UX in Ecommerce: Invincible Website Development Ideas
if your website doesnt have an integrated user interface and user experience (UI/UX), it is not going to making an impression with the potential buyers that other responsive sites manage...
UI and UX in Ecommerce: Invincible Website Development Ideas
if your website doesnt have an integrated user interface and user experience (UI/UX), it is not going to making an impression with the potential buyers that other responsive sites manage...

Why are Newsletters Important for the eCommerce Industry?
Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and...
Why are Newsletters Important for the eCommerce Industry?
Introduction Newsletters are product focussed content that companies send through email to all those customers who have subscribed to the newsletter services. Companies use newsletters to inform their customers and...

How frequently should you reach out to your customers via emailers?
Introduction Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email...
How frequently should you reach out to your customers via emailers?
Introduction Email is a great tool that lets you stay connected with your existing customers and to reach out to new customers. However, there are some unanswered questions on email...

The SEO Checklist for eCommerce Companies
Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with...
The SEO Checklist for eCommerce Companies
Introduction As we have already seen here, Content Strategy and SEO are no longer two separate entities. Though we have a well-crafted content strategy, we need to integrate it with...

Integrating Content strategy with SEO
Introduction According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...
Integrating Content strategy with SEO
Introduction According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...

Customer segmentation and targeting on LinkedIn
Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In...
Customer segmentation and targeting on LinkedIn
Introduction LinkedIn is a social networking platform exclusively for working professionals. If your target audience is working professionals, then LinkedIn is the best platform for your products and services. In...

Customer Segmentation and Targeting on Twitter
Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this...
Customer Segmentation and Targeting on Twitter
Introduction Twitter is a powerful medium that can leverage your business. With just 140 character messages, Twitter can send huge volumes or traffic to your websites or blogs. In this...

6 Key Strategies to Increase Sales on Flipkart
Since its launch in 2007, Flipkart has grown into one of India’s leading e-commerce platforms, offering a wide range of products from clothing to electronics. However, merely listing your products...
6 Key Strategies to Increase Sales on Flipkart
Since its launch in 2007, Flipkart has grown into one of India’s leading e-commerce platforms, offering a wide range of products from clothing to electronics. However, merely listing your products...

How to find and target new customer segments on Facebook?
Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now...
How to find and target new customer segments on Facebook?
Introduction Facebook is no longer a casual place to connect with friends and family, it is now the most sought after place for marketers to promote their sales. Facebook now...

5 UI/UX Lessons that every eCommerce site must learn from Amazon.in
Introduction Amazon.in is the personification of simplicity in design. The website Amazon.in, is a very simple yet powerful user interface that offers a hassle free shopping experience to the consumers....
5 UI/UX Lessons that every eCommerce site must learn from Amazon.in
Introduction Amazon.in is the personification of simplicity in design. The website Amazon.in, is a very simple yet powerful user interface that offers a hassle free shopping experience to the consumers....

5 Must-dos for your eCommerce business before the festive season
The Festive season is here. As an online seller, you know that this is your time. You know that if done right, this can catapult your eCommerce business to a...
5 Must-dos for your eCommerce business before the festive season
The Festive season is here. As an online seller, you know that this is your time. You know that if done right, this can catapult your eCommerce business to a...

Are eCommerce Apps for Retailers Losing their Shine?
Earlier in the year, Flipkarts Myntra.com announced that they are going to roll back their App only sales strategy and restart their website. This has given rise to a lot...
Are eCommerce Apps for Retailers Losing their Shine?
Earlier in the year, Flipkarts Myntra.com announced that they are going to roll back their App only sales strategy and restart their website. This has given rise to a lot...