How Paragon Footwear’s new campaign garnered 2MN reach through influencer marketing

How Paragon Footwear’s new campaign garnered 2MN reach through influencer marketing

OVERVIEW: Here’s a look at how Paragon’s We Touch Every Indian’s Campaign reached out to a wider and younger audience through Instagram reels activation that leveraged macro and micro-influencers while...

How Paragon Footwear’s new campaign garnered 2MN reach through influencer marketing

OVERVIEW: Here’s a look at how Paragon’s We Touch Every Indian’s Campaign reached out to a wider and younger audience through Instagram reels activation that leveraged macro and micro-influencers while...

How Paragon Footwear’s Watch and Win campaign was integrated with tech that merged with the O2O strategy.

How Paragon Footwear’s Watch and Win campaign was integrated with tech that merged with the O2O strategy.

OVERVIEW: Paragon Footwear’s We Touch Every Indian’s Feet campaign aimed to capture the attention of the audience and communicate the historic legacy of being a brand that reached every corner...

How Paragon Footwear’s Watch and Win campaign was integrated with tech that merged with the O2O strategy.

OVERVIEW: Paragon Footwear’s We Touch Every Indian’s Feet campaign aimed to capture the attention of the audience and communicate the historic legacy of being a brand that reached every corner...

Paragon Footwear’s new Watch and Win campaign delivers exceptional results through O2O media strategy

Paragon Footwear’s new Watch and Win campaign delivers exceptional results through O2O media strategy

OVERVIEW: The brand kicked off the festive season with the launch of their new campaign focused on delivering the brand #WeTouchEveryIndiansFeet that featured their brand ambassador Hritik Roshan. Exciting on-ground...

Paragon Footwear’s new Watch and Win campaign delivers exceptional results through O2O media strategy

OVERVIEW: The brand kicked off the festive season with the launch of their new campaign focused on delivering the brand #WeTouchEveryIndiansFeet that featured their brand ambassador Hritik Roshan. Exciting on-ground...

How Jiva Ayurveda uplifted organic reach by 52% using strategic content and promotions

How Jiva Ayurveda uplifted organic reach by 52% using strategic content and promotions

OVERVIEW: Players like Dabur, Himalaya, Baidyanath dominate the Health & Personal Care category. It is easy for these established offline brands to grab the market share online due to the size...

How Jiva Ayurveda uplifted organic reach by 52% using strategic content and promotions

OVERVIEW: Players like Dabur, Himalaya, Baidyanath dominate the Health & Personal Care category. It is easy for these established offline brands to grab the market share online due to the size...

Successfully implemented Amazon Display Retargeting Campaign that generated a 17% increase in ROI for Paragon Footwear.

Successfully implemented Amazon Display Retargeting Campaign that generated a 17% increase in ROI for Paragon Footwear.

OVERVIEW: Retargeting ad campaigns are a form of advertising that allows targeting users as per their past online behavior. However, on Amazon, the only way is through display marketing. Tenovia...

Successfully implemented Amazon Display Retargeting Campaign that generated a 17% increase in ROI for Paragon Footwear.

OVERVIEW: Retargeting ad campaigns are a form of advertising that allows targeting users as per their past online behavior. However, on Amazon, the only way is through display marketing. Tenovia...

4.5% of revenue gains for footwear retailer brand after undergoing merchandise makeover.

4.5% of revenue gains for footwear retailer brand after undergoing merchandise makeover.

OVERVIEW: In the age of rapidly evolving customer needs and demand – good quality & innovative product offerings have become one of the topmost priorities of any business. As customer...

4.5% of revenue gains for footwear retailer brand after undergoing merchandise makeover.

OVERVIEW: In the age of rapidly evolving customer needs and demand – good quality & innovative product offerings have become one of the topmost priorities of any business. As customer...

Successfully implemented Flipkart’s Product Contextual Ads for an Ayurvedic Brand leading to 5X improvement in ROI.

Successfully implemented Flipkart’s Product Contextual Ads for an Ayurvedic Brand leading to 5X improvement in ROI.

OVERVIEW: A leading Ayurveda brand was looking to leverage Flipkart’s Product Contextual Ads to generate awareness on the platform and entice customers to shop the products. Tenovia partnered with the...

Successfully implemented Flipkart’s Product Contextual Ads for an Ayurvedic Brand leading to 5X improvement in ROI.

OVERVIEW: A leading Ayurveda brand was looking to leverage Flipkart’s Product Contextual Ads to generate awareness on the platform and entice customers to shop the products. Tenovia partnered with the...

Successfully implemented Amazon Sponsored Brand Video Ads for an Ayurvedic brand, leading to a 41% reduction in advertising cost

Successfully implemented Amazon Sponsored Brand Video Ads for an Ayurvedic brand, leading to a 41% reduction in advertising cost

OVERVIEW: A Delhi-based VC-funded brand specializing in the Ayurvedic range of holistic products began advertising on Amazon with several ad solutions such as Display Ads, DSP, Sponsored brand Ads, etc....

Successfully implemented Amazon Sponsored Brand Video Ads for an Ayurvedic brand, leading to a 41% reduction in advertising cost

OVERVIEW: A Delhi-based VC-funded brand specializing in the Ayurvedic range of holistic products began advertising on Amazon with several ad solutions such as Display Ads, DSP, Sponsored brand Ads, etc....

How Jiva Ayurveda successfully strategised its business during covid with the help of keyword analysis

How Jiva Ayurveda successfully strategised its business during covid with the help of keyword analysis

OVERVIEW: Covid-19 deeply impacted and fundamentally changed the operations of eCommerce businesses leading towards a new normal. It was still imperative for businesses to build a data-driven business and understand...

How Jiva Ayurveda successfully strategised its business during covid with the help of keyword analysis

OVERVIEW: Covid-19 deeply impacted and fundamentally changed the operations of eCommerce businesses leading towards a new normal. It was still imperative for businesses to build a data-driven business and understand...

The power of Gamification to reduce website bounce rates!

The power of Gamification to reduce website bounce rates!

THE CHALLENGE Soch, one of India’s leading ethnic wear brands was facing a challenge concerning the high bounce rate. Immediate attention was needed to upgrade tech and optimize content.  Bounce...

The power of Gamification to reduce website bounce rates!

THE CHALLENGE Soch, one of India’s leading ethnic wear brands was facing a challenge concerning the high bounce rate. Immediate attention was needed to upgrade tech and optimize content.  Bounce...

Capturing the top of the mind recall of customers through Marketplace events for Paragon Footwear

Capturing the top of the mind recall of customers through Marketplace events for Paragon Footwear

OVERVIEW:  Through Sale events, Marketplaces provide the opportunity to sellers to participate and promote their products to their wide audience. The objective is to encourage sellers to provide higher discounts...

Capturing the top of the mind recall of customers through Marketplace events for Paragon Footwear

OVERVIEW:  Through Sale events, Marketplaces provide the opportunity to sellers to participate and promote their products to their wide audience. The objective is to encourage sellers to provide higher discounts...

Prime Day Power-Up: How Tenovia Upped Sales for a Leading Ayurveda Brand

Prime Day Power-Up: How Tenovia Upped Sales for a Leading Ayurveda Brand

Category: eCommerce Marketing  Platform: Amazon  Problem: A leading Ayurveda brand based in Delhi partnered with Tenovia to optimize campaign performance ahead of Prime Day. The goal was to maximize visibility...

Prime Day Power-Up: How Tenovia Upped Sales for a Leading Ayurveda Brand

Category: eCommerce Marketing  Platform: Amazon  Problem: A leading Ayurveda brand based in Delhi partnered with Tenovia to optimize campaign performance ahead of Prime Day. The goal was to maximize visibility...